Good Morning Rockstars!!
The art of selling flooring relies on getting our customer
interested in what we have to offer. It’s easy for us to be excited about
our flooring, but we MUST make sure our client is first enthusiastic before
asking for them to commit. For all intent and purpose the sale usually
comes down to one of three things: Price/Quality/Availability.
A simple way to find our customers hot buttons is to ask
questions. As we are plying them product info and benefits, ask them
questions. Does the 30 ounce or 42 ounce sound better for your needs? Do you
just want new or are you looking to fall in love with your floors? Are you
liking the speckled or the solid color more? BTW: Do you want to save a little
extra money and apply for the ET Credit card or are you going to pay with
cash/check/charge?
Don’t forget: quick little stories help the customers
decide.
Dan Thompson
Floors By Tomorrow
Auth Rep of Empire Today
Sales Trainer
720-371-2000
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