Tuesday, March 31, 2015

Todays Kudos & Encouragement (Tues 3-31-15) Elephant Hunters



Good Morning Elephant Hunters,
March has definitely come in like a lion, but it is going out like an elephant. This 31 day feast has been amazing, and it’s our last day to finalize sales and start building our April book of business.  EVERYBODY did a fantastic job. Sales are up, bonuses are up, letter grades are going up, moral is going up, paychecks are going up … you see the pattern … up, up, up.  

Consumer reports says April, May, June are the best months to buy flooring. I agree. Tax returns are coming in, spring cleaning mentality is upon us, people are getting ready to move as soon as school lets out.  Since we all pretty much got to take a nap during Dec/Jan/Feb – now is the time to act like we own a business, partnered with the nation’s largest flooring company, and get out there and sell our little hearts out!!! I hope to see everybody deplete all our marketing material (Res & Comm) and get out there and canvas this whole state!! 


"Your business is never really good or bad 'out there.' Your business is either good or bad right between your own two ears." ~Zig Ziglar

Floors By Tomorrow
Auth Rep of Empire Today
Sales Trainer
720-371-2000
Connect with me online:
PS: Interesting tidbit in the industry: Pharr Yarns acquires Phenix
 

Monday, March 30, 2015

Todays Kudos & Encouragement (Mon 3-30-15) Gold Rushers



Good Morning Gold Rushers,

There are millions and millions of people that know about Empire Today. There are 50 or so people that realize that we have a commercial footprint. This is an unclaimed Gold Mine!! Commercial is word of mouth & referral marketing and Empire pays us handsomely to get out there and spread the word.  Every day we drive from Res appt to Res appt, but how often do we stop in between appts, walk a strip mall or pop into an office building and hand out MULTIPLE commercial flyers with our business card? This is shooting fish in a pond friends!! Our biggest marketing expense should be buying more business cards.  If we’re not too embarrassed, all we gotta do is sing the jingle and people will 1) recognize it & 2) get it stuck in their head (evil laugh).  Just a thought!!

We dress pretty and talk for a living - Whenever we are within three feet of someone, be prepared to give our 30-second commercial about who we are and what we do. Introduce ourselves, state the name of our business and give a brief explanation of what we can do for a customer. Using the three-foot rule turns waiting time into productive time when we’re standing in line at the post office, bank or another location, and the best part, we can put ourselves within 3 feet of anyone we want!!




We can put ourselves within 3 feet of anyone we want!! ~ Dan Thompson

Dan Thompson
Floors By Tomorrow
Auth Rep of Empire Today
Sales Trainer
720-371-2000
Connect with me online:
PS: The new SG contest requires we EMAIL Dan T our SG results.
PSS: Thank you Gina/Elena for taking care of our customers!!
 

Saturday, March 28, 2015

Todays Kudos & Encouragement (Sat. 3-28-15) Bastions of Benefits



Good Morning Bastions of Benefits,

This is why Meet/Greet & Want/Need are #2 & #3 in our 10 steps.

Before we start talking about our flooring, we must make sure the customer understands all of their needs and what would best solve them. Make our customer verbalize their needs. We know what problems our flooring will solve, so ask if they are experiencing these problems, then explore the solutions our flooring offers and how fixing their wants/needs would improve their life. Only at that point can we get them to see, very clearly, that we have the solution.

Another approach is talking about benefits and testimonials from satisfied customers. “ Oh my gosh, Mary totally had this same problem and we …” When we "sell a benefit," we are still essentially describing a product feature – but we tie it to some way that it improves our customer's situation. A "Feature" is what our carpet/flooring has, poly, PET, twisted fiber, aluminum oxide, etc. A "Benefit" is what it does. "best stain protection on the market, makes cleaning simple, best scratch resistance on the market."  People buy flooring for the benefits it provides, not simply it’s features. Think about a non-stick pan, for example. People don’t buy it because of the coating, that’s merely a feature. They buy because they don’t want their food to stick to the pan while they’re cooking, that’s the key benefit.

Last we heard Tuesday was OPEN for install.(see below) If you are close to your BONUS, make today count!! If you are already at 100K, every sale gives you a 2% bonus!!

Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will we succeed in sales, we will succeed in life. ~ Mary Kay Ash

Floors By Tomorrow
Auth Rep of Empire Today
Sales Trainer
720-371-2000
Connect with me online: