Good Morning Smiley,
STUDIES REVEAL LOST OPPORTUNITIES WITH THE PHONE
Studies consistently show that the telephone remains one of the most underused business tools. Researchers called 5,000 yellow page advertisers to say that they had seen their ad and asked about the price of products or services. The results revealed endless lost opportunities. More than 78 percent of those phoned didn’t bother to ask for the caller’s name. Lost Opportunity!
Over 55 percent took eight rings or more to answer. According to the researchers, many of the people who answered the phone rushed through the call and spoke so rapidly that it was hard to understand them. Lost Opportunity! Less than 10 percent answered the phone in a manner that made the caller feel welcome enough to want to do business with them. Lost Opportunity!
Our telephone could be a powerful marketing tool if we regard every call as a marketing opportunity.
CREATE A FIRST/SECONG & FOLLOW UP IMPRESSION OPPORTUNITY
Answer the phone by the second or third ring. Taking too long to answer creates an impression of disorganization and/or lack of interest. Speak slowly and clearly giving our name, our company’s name and a simple, direct offer of assistance such as, “How may I be of assistance to you today?”
Put a smile on our face when we pick up the phone and a smile in our voice before we reply.
Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around. - Leo F. Buscaglia (aka. Dr. Love)
We must remember that even though our customer has invited us into their home, they also have life going on and these things could possibly be the thing that makes their life better. How could you not like someone that makes upir lives better?
Floors By Tomorrow
Auth Rep of Empire Today
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