Good Morning RAScals,
What We Salespeople Can Learn From the 4-Minute Mile
The experts said it couldn’t be done
According to legend, experts said for years that the human body was simply not capable of a 4-minute mile. It wasn’t just dangerous; it was impossible. Further, legends hold that people had tried for over a thousand years to break the barrier, even tying bulls behind them to increase the incentive to do the impossible. In the 1940’s, the mile record was pushed to 4:01, where it stood for nine years, as runners struggled with the idea that, just maybe, the experts had it right. Perhaps the human body had reached its limit.
On May 6, 1954, Roger Bannister broke the 4-minute barrier, running the distance in 3:59.4. As part of his training, he relentlessly visualized the achievement in order to create a sense of certainty in his mind and body. Barely a year after Bannister’s accomplishment, someone else ran a mile in under 4 minutes. Then some more runners did. Now, it’s almost routine. Even strong high-schoolers today run 4-minute miles.
What does this mean for us?
I don’t know about you, but for me, a 4-minute mile is not in the cards. (15 minutes? Maybe one day.) That’s not the point. The point is this: It took a sense of extreme certainty for Roger Bannister to do what was considered un-doable. He alone was able to create that certainty in himself without seeing any proof that it could be done.
New Agers call it the Law of Attraction, scientists call it the RAS
When you become certain of something, when every part of your makeup believes it because you focus on it every single day, something “magical” happens. Not New Age magical, but science magical. We have a system in our bodies called the reticular activating system(RAS) that helps our brains decide what information to focus on and what to delete.
When you have a clearly-defined purpose, a mission, and when you live every moment in a state of certainty that you’ll achieve it, you influence what your RAS filters out and what lights it up. As a result, you pay special attention things that help you achieve what you’re after, things you otherwise would have never noticed.
So, What do we do now?
Look at what seems un-doable in our business and life. Relentlessly visualized the achievement with extreme certainty and eventually every part of our makeup will believe it.
According to the Urban Dictionary:
Definition of rascal: “ a person who accidently or by design produces much mirth and goes beyond common logic and society norm for the greater good.”
Floors By Tomorrow
Auth Rep of Empire Today
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