Friday, March 20, 2015

Todays Kudos & Encouragement (Fri 3-20-15) Urgency

Good Morning Flooring Experts,

Customers who are interested in buying our products & service will always delay the purchase if we don’t have the right amount of excitement and urgency. So let’s give them specific reasons to buy it NOW.

A few ways we can help create urgency might be, giving discounts (only people who buy our product today can benefit from a special discount), add free additional services (giving services that are going to be available only for customers who buy today is also a way to create urgency), limiting the time to get this deal (sale about to end).

I think creating urgency and excitement have a few rules for us to remember. It’s gotta be real. We really do need to be excited, and as important, convicted that what we have for our customers is real.  We need to focus on what matters. We must find out our customers motivations – find more than one if we can- and focus on either healing their pain or fulfilling their pleasure. We could also make them feel like a part of something.  There is an excitement amongst our 2 million happy customers. They will be amazed as they talk to others, at how many people have had such a fabulous experience with ... easy appt, in home shopping, ease of ordering & install, etc.

If you wait, all that happens is you get older." -- Larry McMurtry

Floors By Tomorrow
Auth Rep of Empire Today
Sales Trainer
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