Good Morning Wagon Painters,
If you are in business for yourself, as we are, we must
self-promote. One Idea in self-promotion
is too have vinyl signs or put vinyl on our vehicle. That is what I call
painting our wagon. We put so many miles
on our cars every day – why not be a mobile billboard?
As you know I've had vinyl on my van for over a year, and
have received numerous self gens because of it (avg 1-2 per month). I only paid about $180 for my vinyl – ONE TIME.
Jason Remillard Is quickly climbing the
ladder to self gen-ing Master, and if you haven't seen his truck lately, then
you need to. It looks amazing and only cost a one-time fee of about $250. He
has already received a couple self gen deals off of it.
Have you looked into how much advertising costs?
Local television stations typically charge
from $200 to $1,500 to create a
30-second commercial & anywhere from $2,500 per spot and up.
Billboard advertising costs $800 to create
the vinyl & $1-3k/mo rent for a mediocre location.
Newspaper advertising approximately $43.50 per day.
Buy leads from internet – about $25-$50 per lead (& they
are sold to 3 other companies)
Facebook/Twitter ads – cheap, but limited to your sphere of
influence.
The absolute cheapest way to advertise is talking. Word of
mouth. Clover leafing after every appointment and handing out business cards to
everyone you meet (about $40 per 500 cards). I met a guy just yesterday that
was working for the Shred-It paper company, I opened my mouth and talked, he
and his wife want new vinyl for the kitchen – BAMMM!! He has a business card
and I have a SG lead. But when we think
about it – the $180 - $250 spent on vinyl for the car is a one-time fee and
pays day after day after day. (BTW: I am not talking about the cheesy little magnets
we can get free from Vista Prints – although, those are better than nothing)
Nothing except the
mint can make money without advertising. - Thomas Babington Macaulay
Floors By Tomorrow
Auth Rep of Empire Today
Sales Trainer
720-371-2000
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