Good Morning VP Professionals,
Value Perception (VP) is the opinion our potential and current customers have of our product and service, of ourselves and our company. This perception determines the value it adds to them; in line with the problems it needs to solve or aspirations they want it to fulfill. Also evaluated is our perceived relevance and importance, over and above that of our competitors. In short our product knowledge and presentation is what defines our perceived value and our customers desire to buy.
Ladies & gentlemen, we are Product Perception Professionals (P3). Plying products through professional presentations of plush possibilities to people’s perceptions. (sorry, I had to get that out)
"Each close you use should be an educational process by which you are able to raise the value in the prospect's mind." -Zig Ziglar
During our presentation, how many times do we lob out a pre-close? I believe Jay once told me about the 4-P’s (reasons people don’t buy) 1) Price 2) Product 3) Person 4) Place. If we can figure out the reason someone is not buying, then fix it, our sales will skyrocket.
Floors By Tomorrow
Auth Rep of Empire Today
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PS: Strange thing happening on the computer last night, some people see this dress as Blk/Blue others see Gold/White. What colors do you see? Perception test. Please respond to this email and tell me.