Good Morning Name Droppers,
A customer will move through three stages of the selling process – Character/Trust, Emotion, and Logic. People have to like and trust us, then they allow us to guide them to emotions that eventually combine with logic. Emotion distorts reality. If we don't spend sufficient time in steps 1, 2, & 3, we are disrespecting our customers. I have been receiving too many drop calls lately saying, "I'm here in Denver" or "I'm here with my customer." This tells me we aren't spending enough time in the first 3 steps to even remember their name. For those who aren't, let's start using their name again.
Customers don’t buy flooring, and we don’t sell flooring. Customers buy solutions to problems they can feel emotionally. We are the conduit that helps customers discover those emotional solutions. People buy from people. Customers generally do business with people they like and trust. Our customers don’t tell us that they bought from us because we are a jerk.
Customers can get flooring anywhere. We are not selling a rare commodity. Therefore the decision criteria of our customers are based upon money, us and quality/value. However, we are the secret ingredient. We have the power to influence the perception of our customer about ourselves & Empire, the flooring and the value.
"With great power comes great responsibility" – Uncle Ben (Spiderman)
Floors By Tomorrow
Auth Rep of Empire Today
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