Good morning EXPERTS,
I think sometimes our customers do not understand that we
are experienced, knowledgeable, professional business owners. Maybe they are
under the impression that we are some hourly grunt that barely just learned how
to use a tape measure. In their minds, they may be thinking we are just a
salaried worker that has no vested interest or care in them, and we are just
putting in our hours so we can go home and drink.
We are none of those things!! We are PROFESSIONALS, and as
such, part of our business development is teaching and training our customers.
We MUST show them that we are their BEST option in flooring. I’m not talking
about the strands of fiber that are sewn together. They can go 100 different
places and fondle the fibers. We MUST be the adamant professional that teaches
and trains, that blows their mind with our VAST storehouse of knowledge.
In every buying decision, whether it be hiring a carpet
cleaner, to finding the best consultant or professional speaker, everyone wants
to work with experts!! Little did they know, that is what just walked in their
door. If we are not positioning ourselves as that professional, then it is time
to start… NOW!! Experts find solutions
to problems and gain results faster and more effectively. Experts are the top
professionals in their industry and position themselves as authorities in their
industries.
With that said, if you cannot be that expert, then be the
BEST damn theater major in the company. Either way, perception is king – do not
leave an appointment without either a STEVIE or an EMMY AWARD.
Teaching is the new selling. -Jim Keenan
Floors By Tomorrow
Auth Rep of Empire Today
Sales Trainer
720-371-2000
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